MotoInsight Drives Diversity, Inclusion and Belonging With CultureAlly
Motoinsight, is part of AutoSync and a division of TRADER Corporation. AutoSync is a suite of automotive software solutions that bring together advertising, conversion, and operational efforts. Motoinsight solutions are used by nearly every automaker, over 900 dealership franchises, and the largest banks and insurance companies. Across its portfolio of owned and partnered automotive websites, Motoinsight also has one of the largest audiences of in-market new vehicle buyers which include premier brands such as Unhaggle, Consumer Reports, Globe Drive, Driving.ca, Black Book, and others.
Challenge
Prior to partnering with CultureAlly, this tech company's diversity, inclusion and belonging (DIB) education was simply an idea backed by good intentions. With significant growth over the last year and an acquisition, there was a clear need to improve diversity, inclusion and belonging across the board.
Results
Measurable Impact on Engagement
9% increase in employee Diversity, Inclusion & Belonging (DIB) awareness and opt-in rate. 11% increase in employees taking action and 8% increase in DIB advocacy.
Fully Integrated DIB learnings
Employees can choose from 1,000s of interactive content pieces, with new options emailed each week to make it a seamless part of the work day.
Continuous Support on their DEI Journey
CultureAlly is providing on-going support, including Conversation Guides and assessing results.
“86% of employees said they’re learning from CultureAlly and want to keep using the tool”
— CultureAlly sentiment analysis
Action
The Head of HR was tasked with ensuring the organization was set up for success with the right tools, resources, and training. After exploring a few vendors, Motoinsight chose to partner with CultureAlly to provide them the right solutions.
The CultureAlly eLearning platform:
Delivers scalable and personalized content, while taking the work off of HR’s hands.
Provides valuable metrics to help further inform a DIB strategy and shows the behavioural change of employees over time.
Offers thousands of engaging content pieces with many ways to interact, including quizzes, badges and ways to share content with colleagues.
Automatically notifies employees each week via email of new learnings which take between 5-15 minutes to complete. It’s integrated directly into their workday.
In addition to rolling out the elearning tool, CultureAlly also provided the team with further resources like Conversation Guides that managers use to initiate their own DIB activities and lunch & learns with their teams.
Results
We saw an increase in employees engaging in learning and taking action to advocate for DIB within the company over a 6 month period.
CultureAlly was able to help HR get leadership buy-in and onboard the team to start making an impact right away. We’re continuing our partnership throughout the year and will be measuring results and implementing several DIB initiatives.
Motoinsight were looking for a solution that would address these needs:
Personalized DIB Learning
As a fast growing company, Motoinsight needed keep DIB top of mind, without overwhelming their HR team, who was already stretched for bandwidth.
Measurable Success
Motoinsight wanted to measure the impact of their DIB learning, beyond how many people took the training. They were looking for quantitative ways to measure behavioral change to see the real impact of their investment.
Continuous Employee Engagement
Employees were tired of compliance like training and it was a struggle to roll out new learning opportunities to employees. Employees expected their learning and development materials to be fun, relevant to them and easily accessible on their schedule.
28%
increase in employee engagement
86%
50-100
will continue to use the CultureAlly solution
+1,000
of interactive DEI content pieces available